Thanks to its good performance in the last two decades, Peru has left back the bad image of country politically and economically unstable, and has been making a good name internationally, carving a reputation that, apart from him self very well to all the natives of this land, it is possible to achieve significant successes beyond its borders. If we speak in business terms, the product Peru, thanks to its achievements, has begun to be looked at very carefully, and with growing respect and even admiration.
So Brand has created the Peru, which will now be lodged with the logo shown above, the label that will identify us by showing that behind him is the effort of an entire country seeking excellence for what it produces. A seal that will ensure the quality of goods and services that will address here with everyone.
As you can see, the logo is looking simple enough, but to be specialists in advertising, has in its color and its powerful symbolism strokes, as well as to evoke our glorious past, projecting an image of dynamism and modernity.
The idea behind the campaign to launch the brand is presented to Peru as a country of many facets, specialist and captivating. Versatile for its many faces, especially for its attractive at all easy to find elsewhere (for example, its huge rich archaeological and cultural), and winning, for the warmth and hospitality of its people. But not only about that. It also seeks to link the world with our image of a democratic country, fast-growing, high stability, clear rules, respect for contracts, suitable for investment, and, all (because the goal is essentially commercial) producing quality goods and services.
By itself, Peru and has a first class reputation in several aspects, including its rich history, its archaeological heritage, its cultural diversity, its exoticism, its gastronomy and the high quality of a number of its products, such as fine wools, their textiles or various agricultural exports. The increasingly improved position in various international rankings, such as the Country Brand Index, and proves it. The history, culture and tradition of our country have also the important bonus that they are considered authentic, unlike others, considered makeup for marketing purposes.
now want that reputation is incorporated into many more products and services, so the great product that Peru is seen globally as a high quality in all aspects.
The logo, in six different colors, evoking all the good thing about Peru.
While the logo will have as main background color red, you may also have the other five colors presented in the attached images. Its shape and size will vary according to use given their intended. All those who wish to use (eg the exporters or tour operators) will have the best facilities for quick access to it, but must meet the requirements and follow the guidelines of a manual, by which seeks to maintain the prestige of the brand, encouraging them to provide the best possible products. If everyone does its best to prestige, this will return the favor through more customers and more sales.
The brand has already had its official launch, and in style, no less than in the ITB Berlin (the largest in Europe) and the Stock Exchange in New York. So now began the process of becoming known internationally. In the coming months will have intensive advertising campaigns, nationally and internationally, and consolidation will occur when the Peruvian products begin to make massive use of it, around June.
is hoped that with the quality image that the campaign screened on our products and services, exports and tourism will increase substantially, and with a sense of security that will provide for investments to flow into these higher than current levels.
Other countries have, for several years, their respective mark, which have had mixed results, from poor to excellent. Will have to see how things are going to our front of them. We believe that very well, considering it has grounds behind really valuable, not one, but in many ways.
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